Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a method to enhance their data collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more reputable data


Pixel tracking makes use of an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.

Server-side monitoring is a more secure option that helps to bypass these limitations, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety measures. This provides more accurate data and a more complete picture of user journeys across channels.

In addition, this type of tracking allows businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers extra possession over the information they send out, and makes it much easier to abide by different information regulations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for illegal stars to adjust the system by changing the postback URL.

2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.

This type of tracking additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more reputable for companies looking for to adjust to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems increasingly transform exactly how they handle cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your site.

In addition, server-side monitoring enables you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.

A server-side tracking system is a collection of instructions that informs your website's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your web page to collect data from customers.

4. Simpler to apply
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it decreases the extent of data administration and offers organizations extra control over transmission, making it typically a lot more reliable. Therefore, it's less susceptible to information challenges brought on by things like a damaged link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, Android ad tracking tools but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking limitations imposed by internet browsers and advertisement blockers.